Target Market: Men’s Big and Tall
TECH FLATS, PATTERNS, COLORS
I wanted to emphasize a key menswear color for summer 2024, elemental blue. This color is timeless and classic like the Peter Millar brand. The color is incorporated into the fish print on the top as well.
DESIGN FEATURES
The short features an hidden adjustable waistband for the Big and Tall market. The shorts are also sized slightly longer. The material includes more stretch for added wiggle room.
PRINT DESIGN
The standard motif of this print is a hand drawn fish in Elemental Blue with scale detailing throughout. The fish is drawn in different shapes, sizes, and directions to add variety and create a seamless look.
FINAL LOOK ON CROQUI
These two pieces work together for a completed look. The pieces should be marketed together but can be worn individually as well.
